Toefl speaking 공부

The professor is speaking about moral suasion used to influence the public as part of environmental campaigns.

First, the professor gives the example of a mascot called Woodsy Owl.
Woodsy was featured in campaigns aimed at stopping pollution, such as littering, in national parks.

As his popularity grew, Woodsy influenced a lot of people through moral suasion and it resulted in a decrease in littering and pollution and an increase in environmental awareness.

Then professor also mentions recycling, which was voluntary when it was first introduced.
However, when people saw their neighbors recycling, they felt that they should too, so they also began to participate.
These are two examples of moral suasion that the professor introduced in the lecture.